An Arran dairy cowAn Arran dairy cow

Isle of Arran Milk

Background

The local Arran community were more than ‘upset’ in July 2019 when the Torrylinn Creamery dramatically closed doors leading to job losses, the sale of the largest local dairy herd, and uncertainty for all. Fears were that this was the loss of another great local resource and would mark the end of centuries of dairy farming on Arran. However a co-operative of local food producers, all of whom rely on local milk for the success of their own businesses have come together to safeguard the future of milk production on Arran. The purchase of a tanker and the island’s first milk vending machines have enabled the sale of local bottled milk from January 2020. In addition to re-introducing this delicious local produce to the public, this initiative will reduce Arran’s carbon footprint and plastic waste, create new jobs and ensure the future for dairy farming on the island.

Brief

To create a visual identity to support the re-launch of local milk on Arran – to explain the provenance story, and the many benefits of supporting this great local enterprise.

Proposition

Good for you, good for Arran, good for the planet.

Solution

We put Arran Milk on the map, literally, with this simple graphic solution: a cow hide featuring the well-known shape of the island. This bold and simple graphic pattern is paired with emotive messaging to help tell locals and visitors why they should support this fantastic local resource.

What we did

Planning & research, Brand strategy, Writing, Visual identity design, Packaging, Printed and digital communications, Campaign & content creation.

Arran Milk 'Good for you' messagingArran Milk 'Good for you' messaging
Arran Milk in a coffeeArran Milk in a coffee
Arran Milk 'Good for the planet' messagingArran Milk 'Good for the planet' messaging
Arran Milk 'supporting dairy farming on Arran' messagingArran Milk 'supporting dairy farming on Arran' messaging
Cows in a fieldCows in a field
Arran Milk – good for youArran Milk – good for you
Arran Milk with a glass of coffeeArran Milk with a glass of coffee
Arran Milk 'Good for Arran' messagingArran Milk 'Good for Arran' messaging
Arran Milk vending machineArran Milk vending machine
Arran Milk – good for the planetArran Milk – good for the planet

About

Hello, I'm Catriona Tod… read more

Get in touch

Interested in working together?
I would love to hear from you.
Please drop me a line at
catriona@ctdstudio.co.uk

About

Hello, I'm Catriona Tod… read more

Get in touch

Interested in working together?
I would love to hear from you.
Please drop me a line at
catriona@ctdstudio.co.uk

© CTD Studio 2020

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