Isle of Arran Milk

Background

The local Arran community were more than ‘upset’ in July 2019 when the Torrylinn Creamery dramatically closed doors leading to job losses, the sale of the largest local dairy herd, and uncertainty for all. Fears were that this was the loss of another great local resource and would mark the end of centuries of dairy farming on Arran. However a co-operative of local food producers, all of whom rely on local milk for the success of their own businesses have come together to safeguard the future of milk production on Arran. The purchase of a tanker and the island’s first milk vending machines have enabled the sale of local bottled milk from January 2020. In addition to re-introducing this delicious local produce to the public, this initiative will reduce Arran’s carbon footprint and plastic waste, create new jobs and ensure the future for dairy farming on the island.

Brief

To create a visual identity to support the re-launch of local milk on Arran – to explain the provenance story, and the many benefits of supporting this great local enterprise.

Proposition

Good for you, good for Arran, good for the planet.

Solution

We put Arran Milk on the map, literally, with this simple graphic solution: a cow hide featuring the well-known shape of the island. This bold and simple graphic pattern is paired with emotive messaging to help tell locals and visitors why they should support this fantastic local resource.