Dianne Oxberry Trust

Background

Dianne Oxberry was one of the BBC’s longest-serving and most beloved presenters. She literally brought sunshine into people’s lives through her role presenting the weather and with her warm, bright and infectious personality. Dianne died in January 2019, two weeks after her diagnosis of Ovarian Cancer. An overwhelming outpouring of love and support from the general public inspired Dianne’s husband Ian to start a charity in her name. Its mission would be to raise awareness of this silent killer, support families bereaved by it, and raising funds to support research into finding a cure for the future.

Brief

To create a new brand identity to launch the Dianne Oxberry Trust on World Ovarian Cancer Day 2019. It should be emblematic of Dianne, highly visible in a crowd, clearly communicate the charity’s mission, and drive its ambitious plans for fundraising and awareness campaigns in the future.

Proposition

Out of tragedy, a ray of sunshine.

Solution

Putting sunshine and hope at the heart of the brand. A sun icon radiates above the new handwritten logo, rendered in sunshine yellow over teal – the recognised colour of ovarian cancer worldwide. Bold, emotive messaging is balanced with an upbeat rallying call to ‘raise awareness, funds and hope’.

What we did

Planning and research, Brand strategy, Writing, Logo and visual identity design, Website development, Printed and digital communications, Campaign and content creation.