Dianne Oxberry presenting BBC WeatherDianne Oxberry presenting BBC Weather

Dianne Oxberry Trust

Background

Dianne Oxberry was one of the BBC’s longest-serving and most beloved presenters. She literally brought sunshine into people’s lives through her role presenting the weather and with her warm, bright and infectious personality. Dianne died in January 2019, two weeks after her diagnosis of Ovarian Cancer. An overwhelming outpouring of love and support from the general public inspired Dianne’s husband Ian to start a charity in her name. Its mission would be to raise awareness of this silent killer, support families bereaved by it, and raising funds to support research into finding a cure for the future.

Brief

To create a new brand identity to launch the Dianne Oxberry Trust on World Ovarian Cancer Day 2019. It should be emblematic of Dianne, highly visible in a crowd, clearly communicate the charity’s mission, and drive its ambitious plans for fundraising and awareness campaigns in the future.

Proposition

Out of tragedy, a ray of sunshine.

Solution

Putting sunshine and hope at the heart of the brand. A sun icon radiates above the new handwritten logo, rendered in sunshine yellow over teal – the recognised colour of ovarian cancer worldwide. Bold, emotive messaging is balanced with an upbeat rallying call to ‘raise awareness, funds and hope’.

What we did

Planning and research, Brand strategy, Writing, Logo and visual identity design, Website development, Printed and digital communications, Campaign and content creation.

A Dianne Oxberry Trust supporter with the sunshine logo painted on their cheekA Dianne Oxberry Trust supporter with the sunshine logo painted on their cheek
Dianne Oxberry Trustees Siobhan and IanDianne Oxberry Trustees Siobhan and Ian
The Dianne Oxberry Trust website on an iPadThe Dianne Oxberry Trust website on an iPad
Runners raising money for the Dianne Oxberry Trust
Over £100,000 has been raised by the Dianne Oxberry Trust
The Dianne Oxberry Trust website news section shown on an iPadThe Dianne Oxberry Trust website news section shown on an iPad
The Dianne Oxberry Trust logoThe Dianne Oxberry Trust logo
Image of Dianne Oxberry with description of the TrustImage of Dianne Oxberry with description of the Trust
Siobhan and Ian, Dianne Oxberry Trust trusteesSiobhan and Ian, Dianne Oxberry Trust trustees
Raising awareness, funds and hopeRaising awareness, funds and hope
Fundraiser with Dianne Oxberry Trust logo on their cheekFundraiser with Dianne Oxberry Trust logo on their cheek
DOT website shown on an iPadDOT website shown on an iPad
A runner wearing a Dianne Oxberry Trust t-shirtA runner wearing a Dianne Oxberry Trust t-shirt
100K fundraising target reached
Runners hugging wearing Dianne Oxberry Trust t-shirts
Cards showing the symptoms of ovarian cancerCards showing the symptoms of ovarian cancer

About

Hello, I'm Catriona Tod… read more

Get in touch

Interested in working together?
I would love to hear from you.
Please drop me a line at
catriona@ctdstudio.co.uk

About

Hello, I'm Catriona Tod… read more

Get in touch

Interested in working together?
I would love to hear from you.
Please drop me a line at
catriona@ctdstudio.co.uk

© CTD Studio 2020

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