Stoats Thins

Background

From the early days of making porridge in a little food truck for festival goers, to today, running their bustling bakery in Edinburgh, Stoats have remained proudly independent and committed to creating simply made, honest, delicious food. All of their products are still hand-made today by dedicated bakers who combine wholesome, natural ingredients with years of experience, to create their range of oat-based goodies.

Brief

To create packaging and support materials for the new range of Oat Bar Thins; a slim, less than 100 calories snack bar, perfect for a light mid morning break. The packaging should be an extension of the core Stoats bar range, whilst clearly communicating the new flavours, product size and benefits.

What we did

Packaging design, New flavour icon illustrations, Printed and digital communications, Campaign and content creation.