Stoats porridge oatsStoats porridge oats

Stoats Thins

Background

From the early days of making porridge in a little food truck for festival goers, to today, running their bustling bakery in Edinburgh, Stoats have remained proudly independent and committed to creating simply made, honest, delicious food. All of their products are still hand-made today by dedicated bakers who combine wholesome, natural ingredients with years of experience, to create their range of oat-based goodies.

Brief

To create packaging and support materials for the new range of Oat Bar Thins; a slim, less than 100 calories snack bar, perfect for a light mid morning break. The packaging should be an extension of the core Stoats bar range, whilst clearly communicating the new flavours, product size and benefits.

What we did

Packaging design, New flavour icon illustrations, Printed and digital communications, Campaign and content creation.

Member of staff holding Stoats Thins barsMember of staff holding Stoats Thins bars
Stoats Cherry Bakewell barsStoats Cherry Bakewell bars
Stoats new vegan friendly snacksStoats new vegan friendly snacks
Stoats plastic free packaging
Stoats only 92 calories
Stoats Strawberry & Coconut Oat Bar ThinsStoats Strawberry & Coconut Oat Bar Thins
Stoats – only 92 caloriesStoats – only 92 calories
Stoats Blueberry & Apple barsStoats Blueberry & Apple bars
Stoats – plastic free packagingStoats – plastic free packaging
Stoats Oat Bar Thins with a mug of teaStoats Oat Bar Thins with a mug of tea
Stoats employee holding Thins packsStoats employee holding Thins packs
Stoats Cherry Bakewell Oat Bar ThinsStoats Cherry Bakewell Oat Bar Thins
Stoats Blueberry & Apple Oat Bar ThinsStoats Blueberry & Apple Oat Bar Thins

About

Hello, I'm Catriona Tod… read more

Get in touch

Interested in working together?
I would love to hear from you.
Please drop me a line at
catriona@ctdstudio.co.uk

About

Hello, I'm Catriona Tod… read more

Get in touch

Interested in working together?
I would love to hear from you.
Please drop me a line at
catriona@ctdstudio.co.uk

© CTD Studio 2020

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