Tubs of traditional Arran Ice Cream being filled Tubs of traditional Arran Ice Cream being filled

Arran Ice Cream

Background

Arran Dairies was started by the Dobson family in the 1930s, supplying milk from their small, on-farm dairy in Brodick, Isle of Arran. Generations of the family continued to grow and diversify the business and in 1999 they started manufacturing ice cream from the great quality milk and cream they produced. What started as an artisan venture has grown in popularity, now supplying retail and trade customers across the UK and winning multiple national awards for quality, taste and flavour.

Brief

To create a new brand identity that more accurately represents Arran Ice Cream’s unique qualities, gives them greater visibility in an increasingly crowded sector, with a visual identity that will support their ambitious plans for the future.

Proposition

Microclimate, maximum taste.

Solution

Putting provenance at the heart of the brand. Arran’s unique microclimate provides the perfect conditions for their happy cows to graze. Their naturally rich and creamy milk is then carefully churned in their small dairy to create Arran’s distinctive dairy ice cream. The new cloud logo signifies the importance of the island’s weather and environment. It hovers within the vibrant, illustrated world of Arran Ice Cream, inviting you in, to tell the story of this homegrown tasty island treat.

What we did

Planning and research, Brand strategy, Writing, Logo and visual identity design, Art direction, Website development, Packaging, Printed and digital communications, Campaign and content creation.

Arran Ice Cream posterArran Ice Cream poster
Arran Ice Cream van
Arran Ice Cream website shown on a laptop
Arran Ice Cream passportArran Ice Cream passport
Arran Ice Cream social media images shown on an iPadArran Ice Cream social media images shown on an iPad
Arran Ice Cream traditional tubArran Ice Cream traditional tub
Arran Mango Ripple Ice CreamArran Mango Ripple Ice Cream
Arran Ice Cream A-frameArran Ice Cream A-frame
Arran Ice Cream posterArran Ice Cream poster
Arran Ice Cream flavours in shopArran Ice Cream flavours in shop
Arran Ice Cream social media images shown on an iPadArran Ice Cream social media images shown on an iPad
Arran Ice Cream A-frame
A stack of Arran Ice Cream tubs
The Arran Ice Cream Instagram feed on a mobileThe Arran Ice Cream Instagram feed on a mobile
People enjoying eating Arran Ice Cream
Arran Ice Cream flavours for scooping
The Arran Ice Cream van
The Arran Ice Cream website shown on a laptop
The Arran Ice Cream passportThe Arran Ice Cream passport
Arran Ice Cream flavour pots stacked up
People enjoying Arran Ice Cream

About

Hello, I'm Catriona Tod… read more

Get in touch

Interested in working together?
I would love to hear from you.
Please drop me a line at
catriona@ctdstudio.co.uk

About

Hello, I'm Catriona Tod… read more

Get in touch

Interested in working together?
I would love to hear from you.
Please drop me a line at
catriona@ctdstudio.co.uk

© CTD Studio 2020

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