Doddie Weir in his tartan suitDoddie Weir in his tartan suit

Doddie’5 Ride

Background

Doddie Weir is one of rugby’s most recognisable personalities. In June 2017 the Scot revealed he was suffering from Motor Neuron Disease (MND). Everyone wants to support his heroic quest to raise funds to help fight MND, and Doddie’5 Ride is a fundraising cycle event created to help do just that.

Brief

Create a brand identity to launch Doddie’5 Ride as a charity bike ride for both serious cyclists and as a fun family and fundraising event.

Solution

The visual identity comprises a cartoon of the heroic, larger than life character that is Doddie, leading the ride, wearing his trademark tartan suit. The logo is contained in an oversized flag, attached to the back of his bike. This supports a strong call to action to alert supporters of the core mission of the race.

What we did

Logo and visual identity design, Illustration, Writing, Website design and development, Printed and digital communications.

The Doddie'5 Ride website shown on an iPadThe Doddie'5 Ride website shown on an iPad
Doddie'5 Ride bannerDoddie'5 Ride banner
Doddie'5 Ride cyclists in the rainDoddie'5 Ride cyclists in the rain
Doddie'5 Ride volunteers in their yellow t-shirtsDoddie'5 Ride volunteers in their yellow t-shirts
Doddie'5 Ride identityDoddie'5 Ride identity
The race to beat MND is on. Be part of the cure.The race to beat MND is on. Be part of the cure.
Billboard for Doddie'5 RideBillboard for Doddie'5 Ride
Doddie'5 Ride website shown on an iPadDoddie'5 Ride website shown on an iPad
Doddie'5 Ride outdoor bannerDoddie'5 Ride outdoor banner
Doddie'5 Ride cyclists in the rainDoddie'5 Ride cyclists in the rain
Doddie'5 Ride medalDoddie'5 Ride medal
Volunteers helping out at Doddie'5 RideVolunteers helping out at Doddie'5 Ride

About

Hello, I'm Catriona Tod… read more

Get in touch

Interested in working together?
I would love to hear from you.
Please drop me a line at
catriona@ctdstudio.co.uk

About

Hello, I'm Catriona Tod… read more

Get in touch

Interested in working together?
I would love to hear from you.
Please drop me a line at
catriona@ctdstudio.co.uk

© CTD Studio 2020

Home | Privacy policy | Cookie policy | Sitemap

We use cookies to give you the best experience we can. If you continue, we’ll assume you’re happy to receive all cookies from the website. More about our cookies