The story of…
Doddie’5 Ride

The story of…
Doddie’5 Ride

Doddie Weir is one of rugby’s most recognisable personalities. In June 2017 the Scot revealed he was suffering from Motor Neurone Disease (MND).

Everyone wants to support his heroic quest to raise funds to help fight MND, and Doddie’5 Ride is a fundraising cycle event created to help do just that.

The Doddie'5 Ride logo and illustrationThe Doddie'5 Ride logo and illustration

Visual Identity

There seemed to be only one solution; a bright and fun cartoon of this heroic, larger than life character leading the ride, wearing his trademark tartan suit. The logo is contained in an oversized flag, attached to the back of his bike.

Doddie'5 Ride leaflets
Doddie'5 Ride website on an iPad

Website & Printed Comms

The new website provides all the crucial information for riders and supporters, pulling through the related social media content to ensure all event information is up-to-date. Flyers and posters were created to publicise the ride, and T-shirts to reward junior competitors on the day.

Doddie holding a Doddie'5 Ride poster
Doddie and riders at the start of Doddie'5 Ride

All projects

Arran Ice Cream / ASM Academy / Doddie’5 Ride / Bulloch Architecture / The Parlour / Heather’s Cakes / Broadstance Media / Illustration projects / Andiamo /



Hello, I'm Catriona Tod… read more

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