The story of…
ASM Academy

The story of…
ASM Academy

ASM Academy are making golf more accessible to young people in Africa. They offer a unique approach to education through their bespoke development programmes and are dedicated in their quest to discover Africa’s next golfing greats.

ASM Academy business cards and golf teeASM Academy business cards and golf tee

Visual Identity

The typographic ASM logo links the letters together with an arc, to reflect education and the trajectory of a beautifully hit tee shot! The colour palette is bold and bright to ensure ASM banners, coaches and players stand out wherever they are.

The ASM websiteThe ASM website


The new responsive website is the perfect platform to present both the mission behind ASM, as well as up-to-date news on all players, programmes, competition results and achievements.

Golfer sporting ASM Academy t-shirt
Golfer teeing off

All projects

Arran Ice Cream / ASM Academy / Doddie’5 Ride / Bulloch Architecture / The Parlour / Heather’s Cakes / Broadstance Media / Illustration projects / Andiamo /



Hello, I'm Catriona Tod… read more

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